Anna Hipkiss

Career profile

A major part of Anna’s early career was in HR, training and development - she undertook various HR projects as an internal consultant, and latterly became Head of training and development for Wilkinson Sword.
 
This was followed by a move into marketing, including a period as Business Development Manager for Sunbeam / Rowenta in Hong Kong, and further international marketing consulting experience within the group.
 
Returning to the UK as Head of Marketing for Wilkinson Sword, she then moved into the software industry – specifically to Informix, the database company, where she joined as Marketing Director, and left 9 years later as Services Director with international responsibilities for consulting, customer training and support.

She built the services operation internationally to achieve massive growth, with a team of over 120 consultants, almost doubling turnover every year for 5 years to well over $40m.
 
After a further 2 years as General Manager for a Japanese financial software company in the City, implementing e-trading systems, she co-founded Avenue Management, and moved into the field of e-learning, and associated consulting services, specialising in working with consultants in many fields, from HR to engineering.